ICC and Google Partner to Elevate Women's Cricket.

The International Cricket Council (ICC) and Google have announced a new global partnership aimed at enhancing fan engagement and accelerating the growth of women's cricket. This collaboration will leverage Google's cutting-edge technology to bring fans closer to the game, players, and key moments.

The partnership, a first of its kind with an exclusive focus on women's cricket, is designed to make the sport more accessible, dynamic, and meaningful for fans worldwide. By utilizing a range of Google products, including Android, Google Gemini, Google Pay, and Google Pixel, the initiative will expand on every stage of the fan journey from discovering highlights to celebrating team victories.

A Strategic Move to Capitalize on Growth.

This announcement comes at a pivotal time for women's cricket, which is experiencing significant growth in viewership and popularity globally. The partnership is set to play a key role in promoting two major upcoming events: the ICC Women's Cricket World Cup 2025 and the ICC Women's T20 World Cup 2026.

According to ICC Chairman Jay Shah, the collaboration will be instrumental in expanding the sport's global reach and inspiring the next generation of cricketers. The strategic use of Google's technology is expected to create new avenues for fan interaction and content consumption, helping to solidify women's cricket as a leading global sport.

What the Partnership Means for Fans.

The integration of Google's products will offer a more dynamic and personalized fan experience. For example, fans can expect to see enhanced features on Android, interactive content on Google Gemini, and seamless payment and engagement options through Google Pay. The partnership with Google Pixel will also likely lead to exclusive content and experiences that highlight the game's biggest stars.

By combining the ICC's commitment to the sport with Google's technological expertise, this collaboration promises to transform how fans engage with women's cricket, making it a more connected and celebrated sport on a global scale.