Google is taking a major leap forward in how users interact with its search engine, announcing a significant expansion of its 'AI Mode' with new agentic and personalized features. This update, detailed in a recent blog post, is designed to transform Google Search from an information retrieval tool into a powerful, AI-powered agent that can help users get things done in the real world.
Introducing Agentic Capabilities: Your Personal Assistant in Search
One of the most groundbreaking additions is the new suite of "agentic" features. Rolling out initially as a Labs experiment for Google AI Ultra subscribers in the U.S., these capabilities allow AI Mode to perform multi-step tasks for you.
A prime example is the ability to book restaurant reservations. Instead of just showing a list of restaurants, AI Mode can now handle complex requests with multiple constraints. For instance, you could ask, "Find me a quiet Italian restaurant for four people at 7 PM on Saturday that's good for a birthday dinner and has outdoor seating." The AI will then search across various platforms to find real-time availability and present a curated list of options, complete with direct links to booking pages. The article notes this functionality will soon expand to include local service appointments and event tickets.
Deeply Personalized Results Based on Your Preferences
In addition to agentic actions, the update brings a new layer of personalization. For users in the U.S. who have opted into the AI Mode experiment, Google Search can now use previous conversations and search history to provide recommendations that are more tailored to your personal tastes.
This means if you're looking for a new restaurant, the AI will factor in your past preferences for specific cuisines or dining environments to suggest places it thinks you'll genuinely like. This level of personalization moves Google Search beyond simple queries to an experience that feels uniquely your own.
Collaboration and Global Expansion
The update also includes a new link-sharing feature, making it easy to share AI Mode responses with friends and family. This is especially useful for collaborative tasks like planning a trip or a group event, where multiple people can view and discuss the same results.
Finally, in a major step to make these advanced features more widely available, Google is expanding AI Mode to over 180 new countries and territories in English. This global rollout will allow millions more users to experience a more complex and nuanced search experience, marking a new era for Google Search's evolution.
Also Read: Google Adds AI Mode Shortcut to Android Search Widget.