Google has announced a major expansion of its "AI Mode" in Search, bringing the powerful, AI-driven experience to millions of new users worldwide. The feature, which was previously only available in English, now supports five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
This update represents a significant step in Google's mission to make its most advanced AI capabilities globally accessible and locally relevant. According to Google, this goes beyond simple translation, as the company has leveraged a custom version of its Gemini 2.5 model to ensure a "nuanced understanding of local information."
What is AI Mode?
AI Mode is a new tab within Google Search designed to handle complex, multifaceted queries that would typically require multiple searches. It uses a "query fan-out" technique to issue multiple related searches concurrently across various subtopics and data sources. This method allows it to provide comprehensive, AI-based answers that offer greater breadth and depth of information than a traditional search.
The feature is particularly helpful for exploratory questions, such as planning a trip, finding local recommendations, or understanding complex topics. It also offers conversational follow-up questions, similar to what users have come to expect from Gemini and AI Overviews.
Impact and Future Outlook.
The expansion to these new languages comes shortly after Google made AI Mode available in over 180 countries and territories. This rapid rollout underscores the feature's importance to Google's future strategy. Google has claimed that AI Overviews and AI Mode are driving more queries and quality clicks to websites, despite some concerns from publishers about a potential drop in traffic.
With this expansion, Google is making it clear that AI-powered search is here to stay and will continue to evolve, reaching an ever-growing global audience.
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