Samsung Unveils 'Moohan' XR Headset, Pushing Android into Mixed Reality.

The extended reality (XR) space is heating up, and Samsung is making its move. At Qualcomm's annual Snapdragon Summit, the company unveiled its highly anticipated mixed reality headset, known internally by the codename "Project Moohan." The device is the first to be built on Google's new Android XR platform, positioning it as a direct competitor to Apple's Vision Pro.

The unveiling signals a powerful new partnership between three industry giants: Samsung for hardware, Qualcomm for its XR2+ Gen 2 chipset, and Google for the foundational Android XR operating system. This strategic alliance aims to create a robust and open ecosystem that can challenge the walled gardens of Apple and Meta.

An XR Headset Designed for the Future of AI.

Powered by Qualcomm's most advanced XR chipset, the "Moohan" headset is built to handle the demanding processing required for on-device AI. It leverages deep integration with Google's Gemini AI, allowing the device to understand the user's real-world context through its cameras and microphones.

Reports suggest the headset will feature high-resolution micro-OLED displays and a suite of sensors for eye and hand tracking. Unlike the Apple Vision Pro, the "Moohan" is rumored to focus more heavily on voice as a primary input method, making it a truly hands-free experience.

Targeting the Prosumer Market.

While official pricing has not been disclosed, industry analysts speculate that Samsung's offering will be priced to undercut Apple's Vision Pro, likely falling between $1,800 and $2,900. This places it squarely in the prosumer category, offering a premium experience that goes beyond casual gaming but remains more accessible than the Vision Pro's entry price.

With an expected launch in late 2025, the "Moohan" headset is more than just a new gadget; it's the first tangible product from a unified Android XR ecosystem. It marks a critical step for Samsung and its partners in establishing a dominant presence in the nascent but rapidly growing mixed reality market.