Google Chrome Rolls Out AI-Powered Store Reviews to Help Shoppers.

Credit: Google

Key Takeaway.

• Google Chrome now offers AI-generated store reviews within the browser’s Site Info menu to help users assess online shopping sites more easily.
• The feature gathers reviews from platforms like Google Shopping, Trustpilot, and ScamAdvisor, summarizing them into quick, digestible insights.

Google Chrome is adding a new AI-powered feature that makes it easier for users to determine whether an online store is trustworthy. The update, now available in the United States, adds a “Store Reviews” section to the browser’s Site Info panel, giving shoppers quick summaries of retailer reputations based on customer feedback from trusted sources.

This feature is aimed at improving online shopping safety. By clicking the lock icon next to a site’s address bar, users can now view a condensed review summary highlighting key points such as product quality, shipping speed, customer service, and return policies. The reviews are collected and analyzed from Google Shopping and major third-party platforms like Trustpilot and ScamAdvisor.

For example, if a user visits a lesser-known retailer, Chrome will now display aggregated feedback and let shoppers know if others have had a good or poor experience. This helps users make informed purchasing decisions without needing to leave the page or search manually for reviews.

The feature comes at a time when online scams and unreliable e-commerce sites continue to target unsuspecting buyers. Google says this tool is part of its broader effort to make browsing safer and smarter using artificial intelligence. The browser already offers security checks, phishing alerts, and shopping-specific features such as price tracking and coupon detection.

Currently, the AI-based store reviews are only available to Chrome users in the U.S., but there’s potential for a global rollout shortly. Google has not announced support for mobile browsers yet, but the feature is active on the desktop version of Chrome for users running the latest update.

As AI continues to shape the way users interact with digital content, features like this show how Google is leaning into practical, real-time applications that enhance user trust and reduce friction in everyday tasks like shopping.