Google is taking a major step to combat "notification fatigue" by updating its Chrome browser on both desktop and Android platforms. The new feature will automatically revoke notification permissions from websites that users no longer interact with regularly. This aims to restore the signal-to-noise ratio of notifications, making the alerts that do appear more meaningful.
This privacy-and-usability-focused move mirrors a similar permission revocation system that Google introduced for native apps back in Android 11. That system allows the operating system to cut off access to sensitive permissions, such as camera or location, for apps that haven't been used in a while.
Chrome previously gained a similar trick via its Safety Check feature, which could automatically revoke permissions like camera, microphone, and location access from infrequently visited sites. Notifications, however, were notably excluded from this automated cleanup until now.
The new policy will specifically target notification permissions for standard websites, excluding installed web apps. Google confirms the browser will always notify the user when a permission is being revoked, preventing any sudden surprises about missing alerts.
For sites where Chrome might have incorrectly guessed user intent, the user retains full control. They can easily choose to re-enable notifications for a specific site or even disable the entire automatic revocation tool if they prefer the old system. Ultimately, this change offers a much-needed, low-effort way for users to clear out excessive notification chatter and focus on the alerts that truly matter.
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