Google Chrome for iOS Adds Work & Personal Profile Switching.

Credit: Google

Google is rolling out a new feature in the Chrome browser on iOS that enables users with enterprise accounts to seamlessly switch between personal and work profiles. This feature, part of Chrome Enterprise, helps maintain privacy and productivity by keeping browsing data—such as history, tabs, and passwords segregated between profiles.

When employees sign into a managed Google account in Chrome on iOS, they will see a prompt with an onboarding screen that explains how personal and work data will stay separate. Once set up, switching profiles is as easy as tapping the profile icon in the upper right corner and selecting the desired account, ensuring a smooth transition between personal and work browsing within the same app.

IT administrators gain enhanced control through this update, leveraging extended enterprise protections such as URL filtering, site restrictions, and access to security reports via the Google Admin console. This feature supports both BYOD (bring-your-own-device) policies and corporate-issued scenarios, aiming to offer security without sacrificing convenience.

How to Use Profile Switching in Chrome for iOS

Step 1. Sign in with a work account

• Open Chrome on your iPhone or iPad and sign in with your work Google account when prompted.

Step 2. Complete onboarding

• You will see a screen explaining data separation (tabs, history, cookies, etc.) between work and personal profiles—tap through to confirm.

Step 3. Switch profiles

• Tap your profile picture in the top-right corner of Chrome.
• Choose between your personal account and the managed work profile.

Step 4. Experience data separation

• The work profile will have its own tabs, saved passwords, browsing history, and security settings (e.g., restricted access to certain sites).
• Personal browsing remains unaffected—each profile is isolated.

This update addresses a growing need in enterprise environments as more employees access work resources from personal devices. By embedding secure, on-device profile switching, Google ensures a seamless balance between data privacy and usability, providing administrators with better oversight while maintaining user convenience.

While Android users rely on system-level work profiles, this iOS-specific solution offers equivalent functionality directly within Chrome, making it easier for enterprise users to manage their browsing without juggling multiple apps or signing in and out repeatedly.