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Google Store Lists Pixel 10 Ahead of August 20 Launch.

Google Store now teases Pixel 10 with a “Coming August 20” message, confirming launch timing and highlighting early sign-ups ahead of the flagship.

Google has begun teasing the upcoming Pixel 10 on its official Google Store, signaling that the device’s release is just around the corner. A promotional page now displays a "Coming August 20" message, inviting users to sign up for release notifications and access to exclusive launch offers. This listing confirms the highly anticipated launch date and highlights that the phone will debut alongside the annual Made by Google hardware event.

A Major Upgrade Cycle Begins

This eagerly awaited launch positions itself as a significant upgrade over the Pixel 9 lineage, as earlier reports suggest. Regulatory filings indicate a four-device lineup: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold—all expected to show up at the August event. The Pixel 10’s Google Store teaser is the clearest indication yet that the company is gearing up to follow through on these announcements with actual availability.

Anticipating Specs and Pricing

While the store listing itself lacks detailed specs, it complements an expanding landscape of rumors and leaks. The lineup is rumored to include a powerful Tensor G5 chipset, improved camera options, and potential AI-enhanced features. Additionally, leaked photo listings suggest that pricing may remain consistent with previous models—around $799 for the base device—while premium variants like the Pro XL and Fold may see modest price increases.

This buildup hints at a strategic launch meant to coincide with the holiday shopping surge. The Pixel 10 page’s "sign up for emails" pitch underscores Google’s ambition to generate early traction and pre-orders.
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