Google Launches AI-Powered Web Guide to Organize Search Results.

Key Takeaway.

• Web Guide uses Gemini AI to organize search results into useful subtopics and related questions within the Web tab.
• The experiment combines AI summaries with traditional links for faster and more intuitive browsing.

Google has started testing a new search feature called Web Guide, which uses AI to group search results into helpful categories. The Verge reports that this experimental tool is currently available to users who opt into Search Labs, bringing a smarter, more structured browsing experience.

What Is Web Guide and How Does It Work?

Web Guide is a Search Labs experiment powered by a customized version of Google’s Gemini AI. It analyzes open-ended or complex search queries and presents results in organized sections, such as subtopics or focused questions. Gemini performs multiple related searches simultaneously—an approach known as “query fan‑out”—to better understand the query and present more relevant groupings.

This tool appears within the Web tab of Google Search. Users can easily toggle between the traditional “10 blue links” and the AI-enhanced Web Guide format. Early examples include searches like "how to care for a mango tree," which generated sections like “Mango Tree Care in Specific Climates” and “Troubleshooting Mango Tree Issues.” Results came from educational sites, forums, and even Reddit discussions, thanks to past content partnerships.

Why Web Guide Matters.

Web Guide bridges the gap between conventional and AI-enhanced search. While Google’s AI Overviews rely on direct summaries, Web Guide reintroduces link-based exploration but in a more helpful format. It allows users to scan categorized results quickly and dive deeper into the topics that matter most, reducing the time spent scrolling through endless links.

By presenting both AI-generated context and traditional link structures, Web Guide enhances discoverability. Users can explore unfamiliar subtopics with confidence, guided by intuitive sections rather than disparate search results. This aligns with Google’s vision of making AI innovations like Gemini more useful and integrated into everyday search.

How To Access the Web Guide?

To access Web Guide, users need to opt into Search Labs. Once enabled, the Web tab will display categorized AI-assisted results alongside regular search listings. Google plans to expand the tool into the All tab over time as usage insights and feedback roll in.

Search Labs offers a controlled environment where Google can measure performance and tweak features based on user behavior. As Web Guide evolves, it may include deeper nested categories, richer summaries, and broader availability across search tabs.