This new requirement applies to certified Android devices that are preloaded with Google Play Protect. The goal is to make it significantly more difficult for malicious actors to anonymously distribute harmful apps. Google compares this process to an ID check at an airport: it confirms the developer's identity without reviewing the app's content or its source. This will help prevent the spread of "convincing fake apps" that often mimic legitimate services to trick users.
Initial developer access to the verification process will begin in October of this year, with the program opening to all developers in March 2026. The requirement will first go into effect for users in Brazil, Indonesia, Singapore, and Thailand in September 2026, as these countries have been particularly impacted by fraudulent app scams. A global rollout will follow in 2027.
Developers who distribute their apps outside of the Play Store will be able to use a new Android Developer Console to complete the verification process, ensuring they can continue to offer their apps directly to users while meeting the new security standards.