Google Play Store Expands "Ask Play About This App" Feature with Gemini AI.

Google is continuing to expand the rollout of its AI-powered "Ask Play about this app" feature in the Play Store. This innovative tool, which integrates the power of Gemini AI directly into app listings, is designed to provide users with instant, conversational answers to their questions about an application's features and functionality.

While the feature was first introduced to a limited number of users and a select group of apps earlier this year, its availability has been steadily increasing. Sources indicate that "Ask Play" is now live for a wide range of popular and new applications across the store, marking a significant step towards a more intelligent and user-friendly app discovery experience.

The tool works by allowing users to either type a custom query or choose from a list of suggested questions, such as "How do I use this app?" or "What are its key features?" The Gemini-powered AI then generates a helpful response directly on the app's detail page, saving users the time and effort of searching for answers on the web or sifting through reviews.

This update reflects Google's strategic focus on infusing AI into its core services to improve the user experience. By providing a conversational layer of information, the company aims to reduce friction for users and help them make more informed decisions about which apps to download.

However, the rollout is still ongoing. The feature is not yet available for every single application on the Play Store, and in some cases, even major Google apps like YouTube and Google Search are still awaiting the update. As is typical with Google updates, this phased rollout allows the company to gather feedback and make adjustments before a full-scale launch. Google also introduced a feature to enable auto-opening the app instantly after installation.

For developers, the continued expansion of "Ask Play about this app" underscores the importance of a well-documented and informative app listing, as the AI draws its information from a variety of sources to provide its answers. As this tool becomes more widespread, it is poised to become a key part of the app discovery journey for millions of Android users.