Reddit Aims to Become a Full-Fledged Search Engine as Q2 Profits Soar.

Key Takeaway.

• Reddit plans to evolve into a full-fledged search engine powered by AI and real user discussions.
• The platform reported its most profitable quarter ever, with a 78% year-over-year revenue increase.

Reddit is making a bold move toward becoming more than just a social platform instead, it now wants to be your go-to search engine. In its Q2 2025 shareholder letter, Reddit CEO Steve Huffman announced that the company is “concentrating its resources” to turn Reddit into a serious search competitor. With more than 70 million weekly active users engaging with its built-in search tools, Reddit is confident in the unique value it offers: real human answers from real community conversations.

One of the biggest drivers of this vision is Reddit Answers, an AI-powered search feature that delivers responses based on Reddit’s vast archive of posts and comments. Launched late last year, Reddit Answers has quickly grown from 1 million weekly users in Q1 to over 6 million in Q2. Huffman shared plans to integrate Reddit Answers more deeply into the platform's core search and roll it out globally. Unlike traditional search engines that offer AI summaries, Reddit’s model keeps the human element front and center, using trusted community content to generate results.

This ambitious shift comes on the heels of Reddit’s most profitable quarter yet. In Q2 2025, the company reported $500 million in revenue—a 78% increase from the previous year—and $89 million in net income, giving it a net margin of 18%. Its adjusted EBITDA also reached $167 million, with a 33% margin. These strong financials give Reddit the freedom to invest heavily in search innovation and expand its global footprint.

Huffman emphasized that Reddit’s unique advantage lies in its ability to deliver nuanced, people-driven insights. As tech giants like Google pivot to AI-driven answers, Reddit sees an opportunity to win over users who value a human perspective. The goal is clear: keep users on the platform by offering them deeper, more authentic answers powered by community knowledge.

With over 416 million weekly active users and a rising interest in alternative search experiences, Reddit’s transformation into a search engine could signal a major shift in how people look for information online.