Google is rolling out a significant update to its Discover feed, introducing new ways for users to customize their content and a wider variety of content types. This move is part of Google's effort to make Discover a more personalized and useful tool for staying up-to-date with your favorite creators and topics.
A More Personalized Feed with the 'Follow' Button.
The most notable new feature is the introduction of a "Follow" button for publishers and creators. This new functionality, available when you are signed in to your Google account, allows you to actively subscribe to content from your preferred sources. Unlike the old system, which relied on users telling Google what to see less of, this update empowers you to directly curate your feed's quality and relevance by choosing who you want to hear from.
Recently, in August. Google introduced ‘Preferred Sources’ to let users customize their search news.
Expanded Content Types: From Articles to Shorts.
In addition to the new 'Follow' button, Google is expanding the types of content that appear in the Discover feed. Based on user research that showed a preference for a mixed media experience, the feed will now include posts from social media platforms like Instagram and X (formerly Twitter).
Furthermore, Google will integrate YouTube Shorts into the feed, offering a short-form video experience directly within Discover. This change is designed to make Discover a single, convenient destination for all content from a user's favorite voices and publishers. This integration will roll out in the coming weeks.
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