Google Phone New "Wide Calling Card" Feature Arrives with Android 16 QPR1.

Google is rolling out a new "Calling Card" feature for its Phone app, allowing users to personalize their incoming call screen with a wide, full-screen image for specific contacts. The update, arriving in version 188 of the Google Phone app, is being launched alongside the Pixel 10 and in preparation for the Android 16 QPR1 release.

This new customization option is similar to a feature found on other platforms, but with a key difference: the personalized image and name are visible only to the user and do not affect how they appear to others. This gives users a new level of control over their personal calling experience.

How the Calling Card Feature Works.

Users will be greeted by a promotional banner at the top of the app’s Home tab, which introduces the "calling card" feature. From there, the customization process is straightforward:

• Image Selection: Users can choose an image from their device's gallery, take a new photo, or select one from their Google Photos library.
• Cropping and Framing: Once an image is chosen, it can be cropped and framed to fit the wide, full-screen format.
• Name Customization: The contact's name can also be customized with various font styles and colors.

Once set, the chosen image will appear as a full-screen background whenever that specific contact calls. This update is a move by Google to enhance the visual experience of the core calling function, making it more personal and engaging.

The Bigger Picture.

This update is part of a broader trend in which companies are adding more personalization and customization features to their core apps. For Google, this feature not only improves the user experience but also deepens the integration of Google Photos within the Android ecosystem.

The launch of this feature with the Pixel 10 and Android 16 QPR1 suggests that Google is continuing to refine and enhance the user interface across its devices, focusing on both aesthetic appeal and user-centric functionality.

Google Vids Adds AI Avatars and Launches Free Consumer Version.

Google is making waves in the world of video creation with significant updates to Google Vids. The platform, which has already surpassed one million monthly active users, is now rolling out AI avatars for seamless video production and introducing a basic, free version of its editor for all consumers.

Google Vids Ushers in a New Era of Video with AI Avatars.

In a move set to transform how teams communicate and collaborate, Google has officially launched AI avatars within its Vids video creation app. This highly anticipated feature, first announced at Google I/O, allows users to generate polished, narrated videos by simply writing a script and selecting a digital avatar to deliver the message.

The new AI avatars are designed to eliminate the common pain points of traditional video production, such as the hassle of coordinating with on-camera talent or managing multiple takes. This functionality is ideal for a wide range of corporate and educational content, including:

• Employee Training: Creating consistent and scalable training videos.
• Product Explanations: Delivering clear, concise demos and overviews.
• Company Announcements: Producing professional-looking messages from leadership or HR.

Users can choose from a selection of preset avatars, each with a distinct look and voice. The system automatically handles the delivery of the script, including appropriate pacing and tone, providing a fast and efficient way to create high-quality content without a camera or production crew.

Vids Now Free for Everyone.

While the advanced AI features remain part of Google Workspace and Google AI Pro/Ultra subscriptions, Google is now making the basic Vids editor available to all consumers at no cost. This move significantly broadens the platform's reach, making its user-friendly tools accessible to a wider audience.

The free version includes core editing capabilities, such as the timeline-based editor, and provides access to new templates for creating personal videos like tutorials, event invitations, and social media content. The free version integrates seamlessly with Google Drive, allowing users to easily import media and start creating.

Additional AI-Powered Enhancements

Beyond AI avatars, Google is rolling out several other generative AI features to enhance the Vids experience for its paid users:

• Image-to-Video: A new capability, powered by the Veo 3 model, allows users to transform static images into dynamic, eight-second video clips with sound using a simple text prompt.
• Transcript Trim: This smart editing tool uses AI to automatically detect and remove filler words and awkward pauses from a video’s transcript, significantly reducing editing time.
• Expanded Formats: Google confirmed that portrait, landscape, and square video formats are coming soon, ensuring content is optimized for various platforms like YouTube and social media.

Also Read: Google Drive Introduces New 'Vids' Shortcut for Seamless Video Editing.

Google Play Store Expands "Ask Play About This App" Feature with Gemini AI.

Google is continuing to expand the rollout of its AI-powered "Ask Play about this app" feature in the Play Store. This innovative tool, which integrates the power of Gemini AI directly into app listings, is designed to provide users with instant, conversational answers to their questions about an application's features and functionality.

While the feature was first introduced to a limited number of users and a select group of apps earlier this year, its availability has been steadily increasing. Sources indicate that "Ask Play" is now live for a wide range of popular and new applications across the store, marking a significant step towards a more intelligent and user-friendly app discovery experience.

The tool works by allowing users to either type a custom query or choose from a list of suggested questions, such as "How do I use this app?" or "What are its key features?" The Gemini-powered AI then generates a helpful response directly on the app's detail page, saving users the time and effort of searching for answers on the web or sifting through reviews.

This update reflects Google's strategic focus on infusing AI into its core services to improve the user experience. By providing a conversational layer of information, the company aims to reduce friction for users and help them make more informed decisions about which apps to download.

However, the rollout is still ongoing. The feature is not yet available for every single application on the Play Store, and in some cases, even major Google apps like YouTube and Google Search are still awaiting the update. As is typical with Google updates, this phased rollout allows the company to gather feedback and make adjustments before a full-scale launch. Google also introduced a feature to enable auto-opening the app instantly after installation.

For developers, the continued expansion of "Ask Play about this app" underscores the importance of a well-documented and informative app listing, as the AI draws its information from a variety of sources to provide its answers. As this tool becomes more widespread, it is poised to become a key part of the app discovery journey for millions of Android users. 

Google Play Store Rolls Out New 'Auto-Open' Feature on New App Install.

In a move designed to improve user convenience, Google is rolling out a new "auto-open" feature for the Google Play Store. The update introduces a new toggle that allows users to automatically launch an app once its installation is complete, saving them the manual step of having to find and open the app themselves.

The new functionality appears as an "auto-open when ready" toggle located directly below the installation progress bar. By default, this option is turned off, giving users control over whether they want the app to open automatically. When a user activates the toggle, the Play Store will not only download and install the app but also launch it as soon as it's ready. To prevent accidental openings, the feature includes a 5-second countdown notification that gives users a brief window to cancel the auto-open action before the app launches.

This feature is particularly useful for apps that require immediate use after download, such as a travel app needed right before a trip or a new restaurant reservation tool. It allows users to start the download and then switch to other tasks on their device, knowing the app will be ready to use without any further interaction. While this is a clear benefit for most apps, a potential downside could be for larger applications, particularly games, where the download and installation process can be lengthy.

The new feature is reportedly rolling out widely across various Android devices, including recent models like the Galaxy Z Fold 7 and some Pixel phones. The phased rollout is a typical Google procedure, indicating that it may take time for all users to see the new option.

Also Read: Google Play Store Expands "Ask Play About This App" Feature with Gemini AI.

Google Discover to Offer New Language Controls for Multilingual Users.

Google is rolling out a significant update to its Discover feed, introducing a new language selector that will give users unprecedented control over the languages of the content they see. This change, which is a major quality-of-life improvement for multilingual users, moves beyond the current rigid system to offer a more personalized and flexible experience.

For years, the Google Discover feed, which proactively surfaces personalized content, has been a source of frustration for many. While it often delivers articles and videos based on browsing history, its language settings have been notably restrictive. 

The feed's content is primarily tied to a device's main language, with the only way to filter other languages being to manually hide them one by one. This forces many users to choose between their preferred content language and their device’s system language, a common point of friction highlighted in various user forums and support communities.

Also Read: Google’s Discover Feed Gets AI Summaries, Alarming Publishers.

How the Discover New Feature Works.

The new interface, discovered in a beta version of the Google app (version 16.33.64), addresses this issue directly. A new setting for "Discover feed languages" will appear under the "Language & region" menu. Instead of a single selection, users will now be able to choose multiple content languages from a list of options. The update will also include "suggested languages" based on the user's activity. 

Image Credit: AndroidPolice

This allows a user to, for example, have their phone's system in English while still seeing news from a Spanish publication and tech articles from a German source, all within the same feed.

This change is not just about convenience; it's about making the Discover feed truly personal. For many around the globe, their online life and interests span multiple languages, and this update acknowledges that reality. It empowers users to curate a feed that genuinely reflects their interests, rather than one limited by a single language setting.

Implications for Content Creators.

This new feature also has significant implications for content creators and publishers. With users able to select specific languages, it becomes even more critical for creators to have a robust multilingual content strategy. 

Publishers who offer content in multiple languages may see increased visibility in new markets as Google's algorithm can now more accurately match their content with a wider, more diverse audience. As Google's systems for personalization become more granular, the quality and relevance of content will be more important than ever.

While the feature is not yet live for all users and its rollout timeline is not final, the discovery of this beta interface is a strong signal that Google is committed to making the Discover feed a more inclusive and effective tool for a global, multilingual audience.

Google Translate Introduces AI-Powered Live Translation and Language Learning.

Google has significantly upgraded its popular Translate app with new AI-powered features for live translation and language learning, powered by the company's advanced Gemini models. This update is designed to help users communicate more naturally and confidently in real-world scenarios.

Seamless Live Translation.

Building on its existing Conversation mode, the new "Live Translate" feature allows for a more fluid, back-and-forth conversation in real-time. The app intelligently identifies conversational pauses, accents, and intonations, allowing it to seamlessly switch between the two languages. Users will hear the translation aloud and see a transcript on the screen. 

This feature is now available in over 70 languages, including Arabic, French, Hindi, Korean, Spanish, and Tamil, with an initial rollout in the U.S., India, and Mexico. The improved voice and speech recognition models are trained to work effectively in noisy environments like airports or cafes. The New Google Pixel 10 also has Live Translation during phone calls to remove all language barriers in communication.

Personalized Language Practice.

Recognizing that conversation is the most challenging skill to master, Google has also introduced a new language practice tool. This beta feature creates tailored listening and speaking practice sessions that adapt to the user's skill level and learning goals. To get started, users can tap "Practice," set their proficiency level and goals, and the app will generate customized scenarios. These exercises, developed in consultation with language acquisition experts, track daily progress and offer helpful hints when needed. 

The practice feature is initially available for English speakers learning Spanish and French, as well as for Spanish, French, and Portuguese speakers learning English.

How to Access the New Google Translate Features.

1. Update your Google Translate app (available on both Android and iOS).
2. Tap Live translate to begin real-time conversation translation.
3. Tap Practice to begin personalized learning sessions.
4. For Live translate, simply speak after selecting the languages.
5. For Practice, choose your skill level and goals to receive custom exercises.

Google states that these advancements are part of a larger push to go "far beyond simple language-to-language translation" and provide an experience that helps people learn, understand, and navigate conversations with greater ease.

Google to Require Developer Verification for All Android Apps to Combat Malware.

In a significant move to enhance user safety and combat the rise of malware and financial scams, Google has announced a new policy that will require all Android apps to come from a verified developer. This mandate, which is set to be implemented in stages starting in 2026, will extend beyond the Google Play Store to include apps installed via third-party stores and even sideloading.

This new requirement applies to certified Android devices that are preloaded with Google Play Protect. The goal is to make it significantly more difficult for malicious actors to anonymously distribute harmful apps. Google compares this process to an ID check at an airport: it confirms the developer's identity without reviewing the app's content or its source. This will help prevent the spread of "convincing fake apps" that often mimic legitimate services to trick users.

Initial developer access to the verification process will begin in October of this year, with the program opening to all developers in March 2026. The requirement will first go into effect for users in Brazil, Indonesia, Singapore, and Thailand in September 2026, as these countries have been particularly impacted by fraudulent app scams. A global rollout will follow in 2027.

Developers who distribute their apps outside of the Play Store will be able to use a new Android Developer Console to complete the verification process, ensuring they can continue to offer their apps directly to users while meeting the new security standards.